Platform Controller

Context

The Metropolitan Transportation Authority is a public benefit corporation responsible for public transportation in New York. It is the largest public transit authority in the United States. Over 8.5 million people ride it each day, and over 2.5 billion each year.

Challenge

MTA had observed the work Alchemist delivered for London Underground and wanted a similar programme for all 300 Platform Controllers across their network.

The programme was to allow station staff the opportunity to practice their engagement with the most challenging customer types. And as a result build brand loyalty through the Customer Ambassador Scheme.

The Solution

Alchemist designed a two-day programme to allow station staff to practice and develop their skills in a safe and productive environment.

Day One was orientated around real-life stories and the customer’s perception of the MTA and its staff. Participants engaged with recreations of their most challenging customers and were assisted in how to inform and support.

Day Two focused on recognising emotional and physical triggers. And how to reset to neutral. This was done with simulations of different customers, as well as managers and other train operators.

The impact

Alchemist trained all 300 staff. The programme was then rolled out to 400 Station Agent. And subsequently rolled out to another 150 Wayfinders.

In particular participants reported the value in having practice in difficult situation without real-life consequences.

Welcome to our new identity. We are now Alchemist.

Apex and Interact, our heritage brands have come together to create something new and exciting. 

Our new website is the perfect place to explore what we have to offer. 

Alchemist- one team, one culture, and one pool of associates, all with unlimited potential. 

Welcome to our new identity. We are now Alchemist.

Apex and Interact, our heritage brands have come together to create something new and exciting. 

Our new website is the perfect place to explore what we have to offer. 

Alchemist- one team, one culture, and one pool of associates, all with unlimited potential.