In sales enablement, Maximisers are all about value creation. Delivering maximum impact, for both the client and the business, is what they do best. The fourth of five crucial roles in the sales process, these characters are most engaged as you refine solutions, contract clients and deliver your product or service.

Their win-win approach to opportunities ensures that they always seek the best outcomes for all involved. By working collaboratively, they encourage others to take the same attitude. They are flexible and adaptable, adjusting their approach in real-time as customers’ needs and expectations evolve.

Maximisers are critical to the customer experience. Learn more about what makes them so important:

Win-Win Attitude

Maximisers always have one sales goal in mind: creating shared value between your clients and your organisation. They will work relentlessly to deliver maximum impact for both sides of a sale and are committed to creating a relationship that benefits both internal and external stakeholders.

Often going above and beyond traditional sales objectives, they seek to deliver a unique experience for clients. Their focus on cultivating a win-win partnership is somewhat of a USP for your business. If your people can learn this skill, it can help give you competitive edge.

Collaborative Approach

Research¹ tells us that teams with a strong collective identity are better at adapting to new situations and have higher levels of self-efficacy. Creating a strong identity requires collaborative working, an area that sales Maximisers are brilliant in. They show three behaviours that foster a collaborative environment:

Maximisers are open and generous with the information and insights they share. Gate-keeping creates siloes in your business, which are counter-productive to everyone, so by volunteering information individuals and teams are able to work together harmoniously.

Cultivating a supportive culture is their second tool to encourage collaboration. Promoting positivity and inclusion, this person creates a space where wins are celebrated, well-being is prioritised and teamwork is non-negotiable. This culture inspires everyone to collaborate and achieve.

The third and final behaviour that fosters collaboration is the Maximiser’s ability to leverage the strengths of others. They understand the skills of their colleagues and when to utilise them to deliver the best results. Helping their team work towards shared goals in this way enables colleagues to rely on each other’s strengths, facilitating better collaboration.

Adaptability

Business agility and adaptability are essential skills and no one understands this more than the Maximiser. Research² backs them up, too, showing that adapting your sales approach based on context with customer-oriented behaviours improves your sales performance.

Maximisers have the foresight to identify and mitigate potential risks to your sales. They do this by always staying on their toes and navigating their deals with flexibility. In being able to adjust their strategy on-the-go, this role is able to withstand challenges, deliver success and enhance the value for your clients.

Seeking win-win solutions that deliver ultimate value to your clients is where Maximiser’s skills shine. This role is invaluable in your sales team, nurturing a supportive environment and fostering collaboration. Their willingness to share knowledge and insights enables the whole team to perform better. Maximisers can transform the sales experience your clients receive, so they shouldn’t be overlooked as a critical figure in your organisation.

Build Your Team’s Sales Skills To Maximise Your Value

While many skills are needed to build a high performance team, Maximisers’ capabilities in cultivating collaborative team. Finding mutually beneficial solutions and navigating opportunities with agility are high priorities. Alchemist can support your business by developing a tailored learning programme that nurtures these skills, and others from our sales enablement framework, in your talent. Speak to one of our team today to find out how we use experiential and interactive learning to inspire your people.

¹Monteiro & Vieira (2016)

²Nguyen et al (2022)