Transformative Sales Onboarding For Boosted Retention

Learn how Alchemist supported an international Telecoms brand in refining their onboarding process to improve their staff retention.
A new female hire shakes hands with a male colleague.

Programme Design

3-week Sales Induction Programme for an International Telecommunications Brand | Split into two tailored induction channels | Included audio-visual content, call simulations, and a Train the Trainer module.

Impact

Increased staff retention from 50% to 90% | Over 50% of new hires achieved sales targets within their onboarding period.

Insights

The success of this onboarding programme led to additional commissions from the client, including a new module on objection handling in customer service.

Feedback

New hires valued the hands-on approach and practical call simulations. The client praised the programme for aligning with their retention and performance objectives, resulting in lower turnover and better-prepared sales reps.

High rates of staff induction require effective sales onboarding processes. Faced with inducting 60 new employees every week, Alchemist had the opportunity to support an international telecommunications brand. At the time, they had approximately 50% staff retention. They needed a system in place to improve this. The brand also wanted to ensure new starters were equipped to achieve sales targets, which they had noticed was a challenge.

New Processes for New Hires

With a quick turnaround required – three months, to be specific – we got to work developing a three week Sales Induction project for the client. It was split in to two channels to support the two main functions, each with its own induction programme.

Offering full digital support, Alchemist created all the audio-visual content. We also generated call simulations to help participants practise their sales skills in an immersive setting. In another part of the programme, a Train the Trainer format was adopted. Alchemist taught the client’s internal trainers so that they could train people in-house.

Sales Onboarding: Transformed

Post-programme, it was evident that the learning had achieved the client’s objectives. Staff retention was boosted to 90%. Further to this, more than 50% of new hires were meeting sales targets.

Off the back of this programme, the client commissioned us to design a further module. This time, they wanted to focus on objection handling both internally and in the context of customer service.

Transform Your Sales Onboarding Process With Alchemist

Staff retention is a challenge faced by many businesses. Onboarding can be challenging and cultivating an environment that keeps staff turnover levels low presents lots of obstacles. To give your new hires the best welcome and support their continued success with your organisation, explore sales onboarding training with Alchemist. Contact us today to find out how your processes could be transformed with engaging learning experience.

Become A Freelance Associate