Curiouser and Curiouser

In this article Steph, our Customer Success Manager uses the ideas of the book Alice in Wonderland by Lewis Carroll to show how curiosity is one of the driving forces for change. And how it connects to all of our Alchemist brand values.

Curiouser and Curiouser

In this article Steph, our Customer Success Manager uses the ideas of the book Alice in Wonderland by Lewis Carroll to show how curiosity is one of the driving forces for change. And how it connects to all of our Alchemist brand values.

“Curiouser and curiouser”, cried Alice!Alice in Wonderland, Chapter II, Lewis Carroll

We have to have a genuine fascination, interest, and desire to unlock the root cause of our client’s problems. It is the key to our success. If we didn’t we could only ever do what everyone expects. What has already been done before. We would only ever scratch the surface.            

Being truly engaged in the challenges our clients are facing comes from living and breathing curiosity. We have to see our clients and then dig to see more. We have to be curious about their culture, their history, their goals. Being perceptive with what our curiosity unearths is the key to understanding what our clients really want from us. And it is by understanding this that we can understand the root of the problem. And by solving that we can foster long standing relationships that truly embed change.

But we are not just curious when we look at our clients. We are curious when we look at ourselves too, at how we are going to approach the problem. This state of curiosity allows us to try things that have never been tried before. Push boundaries that seemed impossible to push. Create unique solutions to unique problems. With curiosity as our fuel we have created impactful, immersive, memorable and award winning experiences for our clients and their teams. Because when it comes to Learning & Development I think we have to recognise that in order to truly learn as grown ups we need to think more like kids.

We need to be curious to unlock the problems and curious to create the solutions, and it’s this curiosity that adds a bit of wonderland to all our experiences. I think this sense of wonderland is what makes Alchemist bold. I mean, the wild world of Alice and Wonderland was bold when it came out, and it’s bold now. How can it not be? We’re still talking about it over 150 years later!

At Alchemist we are always looking to find out more. Always interested in having long term partnerships where we can truly understand a business. And always keen to create experiences that are truly memorable. We get there by going deeper down the rabbit hole, changing shape and size, experimenting, refusing ever to be boring, and by being curious and curiouser. And we want to leave our customers curious as to what else we can do too.


Curiosity really is something that fuels us. Steph wrote so well on how it fuels two of our values – bold and perceptive. But we do have another value – human. Curiosity is what makes us human. The different things we as individuals are curious about are often the things that make us different. We at Alchemist, like every other company, are made up of humans. We all have different approaches, styles, hobbies, and interests, but one thing we all have in common is that we are curious to find out more. More about each other, ourselves, and our clients.

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Welcome to our new identity. We are now Alchemist.

Apex and Interact, our heritage brands have come together to create something new and exciting. 

Our new website is the perfect place to explore what we have to offer. 

Alchemist- one team, one culture, and one pool of associates, all with unlimited potential. 

Welcome to our new identity. We are now Alchemist.

Apex and Interact, our heritage brands have come together to create something new and exciting. 

Our new website is the perfect place to explore what we have to offer. 

Alchemist- one team, one culture, and one pool of associates, all with unlimited potential.