Imagine a world where your reps could practise their cold calling skills before exhausting their list of leads. Where your client relationship managers could level up their negotiations and commercial conversations to increase account growth. Where, rather than spend six weeks in an academy programme, your reps can get hands-on practise while still in the flow of daily work.
It’s all within reach.
Scalable and personalised seller enablement that uses an AI-powered sales call scoring system to give your reps real-time feedback. Practising techniques in highly contextualised roleplays enables your team to refine their skills quickly and efficiently.
Use Artificial Intelligence To Recognise and Reinforce Top Sales Behaviours
Empower your people with tools they need to be consistently successful. Improve their confidence and boost performance with training that is:
- Scalable for teams of all sizes, in all locations
- Personalised to adapt to individual learning needs
- Realistic to simulate real-world interactions
Practise With AI
Give your team the opportunity to practise their skills across the entire sales cycle ahead of time.
Realistic Practise For Consistent Results
Simulating real-world conversations at each stage of a cycle, your team have the chance to continuously practise their skills in a low-stakes environment.
Continuous Improvement
Through continuous hands-on practice, your reps will deepen their product knowledge and get a better understanding of how clients interact with your service, meaning they can address client needs more effectively in real-world calls.

Coaching With AI
Define winning behaviours and use AI Coaching to reinforce them across the team.
AI Coaching That Transforms Sales Performance
Define Success & Scale Best Practices
Instant, Actionable Feedback
Champion High Performance
Alchemist AI For Benchmarking
Precise scoring system with personalised metrics. Take the ambiguity out of coaching with in-depth data analysis to target specific behaviours.
Data-Driven Analysis
Provides actionable insights on objection handling, discovery work and closing deals, allowing you to pinpoint specific areas for improvement.
Custom Call Analytics
Tailor the parameters of assessment to match your organisation’s selling methods, frameworks and culture so your training aligns with your strategic objectives.
How Does Alchemist AI Work?
Define Outcomes
It’s critical to have a clear vision of success. We will work together to define specific business goals – this could be better conversion rates, reducing onboarding time for new hires or increasing deal size. We will:
- Define what metrics will measure success
- Make sure the sales training aligns with your business objectives
- The experience is personalised to make it most relevant to your teams
Effective Discovery
One-size-fits-all doesn’t work in learning. We take careful time to learn your selling process, the specific challenges you face and what opportunities you have. We will:
- Identify the skill gaps in your team
- Map the development programme to your real-world customer journeys
- Explore industry-specific insights so role-plays have rich context
Best Practices
The best salespeople follow specific methodologies and frameworks. Together we will establish and reinforce the best practices for you. Our technology will then integrate these into every session. This will:
- Standardise your frameworks, ensuring consistency across the entire team
- Reinforce best practice in the context of daily roles with sales roleplays
- Provide instant feedback to ensure continuous improvement
Designing A Learning Journey
Training isn’t a one-off event, it’s a journey. Our AI adapts to individual progress, creating a roadmap that evolves with them. This provides:
- Progressive skill development from onboarding to mastering advanced selling techniques
- Real-world simulations to allow your reps to practice commercial conversations
- Adaptive technology that evolves based on their performance
Evaluation
Measuring the impact of your sales training is vital. With data-driven insights you can track progress, refine your strategy and continuously improve results. You can:
- Measure key skills & behaviours with performance analytics
- Identify strengths and skill gaps with ease
- Maximise impact by letting the technology continuously refine
Compatible With The Following Sales Models:
- RAIN
- Challenger
- Meddpic
- Jolt
- Total Negotiation
- Many Others
FMCG & Retail
- Simplify Technical Selling Train reps to confidently explain complex equipment and machinery to both technical and non-technical buyers.
- Negotiate Bulk & Long-Term Contracts: Practice handling objections, price discussions, and competitor comparisons with AI-driven simulations.
- Engage Distributors & Dealers Effectively: Enable reps to build strong partnerships and drive long-term growth.
Energy & Utilities
- Improve ESG & Sustainability Conversations: Train sales teams to align offerings with corporate sustainability goals.
- Navigate Government Incentives & Regulations Help reps confidently explain subsidies, tax incentives, and policies.
- Handle Cost & ROI Discussions Teach teams to justify upfront investment and long-term savings.
Financial Services
- Enhanced Client Engagement: Through realistic AI-driven simulations, advisors can practice and refine their communication strategies, leading to more effective client meetings and stronger relationships.
- Regulatory Compliance: Alchemist's AI tools assist in monitoring and ensuring adherence to compliance protocols, reducing the risk of regulatory breaches.
- Administrative Efficiency: By automating routine tasks, advisors can focus more on client-centric activities, improving overall productivity.
- Continuous Skill Development: The platform provides ongoing, personalized coaching, helping advisors stay updated on best practices and evolving industry trends.
Life Sciences
- Master Technical Product Knowledge Practice pitching complex medical devices, pharmaceuticals, and healthcare software in a risk-free AI simulation.
- Navigate Compliance & Regulations: Ensure reps adhere to industry standards when discussing treatments, insurance policies, and pricing.
- Improve Doctor & Hospital Engagement: Train sales teams to ask the right questions, handle objections, and build long-term relationships.
Professional Services
- Improve Client Discovery & Needs Analysis: Train consultants to ask the right questions and uncover pain points.
- Refine High-Value Proposals Practice presenting consulting solutions in a compelling, data-driven manner.
- Handle Pricing & Objections with Confidence Learn to position value and justify costs effectively.