Sales Academies

Comprehensive sales training that can deliver an enormous 147% increase in performance.

A sales academy is a unique ecosystem that provides you with all the training you need. It provides your team with a seamless experience from start to finish, developing the skills that are actually needed. It allows you to provide a comprehensive set of modules that guarantee a consistent approach, reinforcing your company culture. It will enhance every component of how you engage and build relationships with clients to sell more and sell better by focusing on three main areas: increasing wins, boosting the longevity of your customer relationships and improving the engagement and retention of your team.

Creating a bespoke programme is a collaborative, multi-step process:

Click each circle below to find out more:

In Depth Diagnostics

How to get everything you need, and nothing you don’t.

Each academy is highly personalised, but that’s only possible with the deepest possible understanding of your business. Your programme needs to blend seamlessly into the fabric of your organisation. Running a comprehensive diagnostic will assess how an academy could fit into your current landscape with an honest view of what is and isn’t possible.

A preliminary assessment will explore the intellect, personality, motivation, behaviours and skills of each role. Psychometric analysis will provide us with rich data to spot the links between these measures and how they interact with and influence job success. With defined, observable behaviours that outline what performance looks like in each role, we both have clear expectations of what is needed.

From here, we can target the key competencies your team need to flourish. We can align these with your culture and organisational goals to create a scale that we’ll use to measure your team against.

Modular Design

Customisable content that caters to your business needs

Much like a university degree, an academy is made up of a series of modules. This way, you can tackle the whole funnel from start-to-finish in one, neat package.

Every programme has a foundation of core modules – these provide the essential knowledge and skills for your function. On top of these are additional modules that can be customised for cultural differences, local regulations and specific product knowledge.

Modules can easily be translated, localised and delivered in different ways to ensure global accessibility. This maintains a consistent experience for each individual. Our learning technology allows us to update content simultaneously across markets, regions and teams, keeping everyone aligned. Designing a programme in this way allows your people to build skills over time. They can access the foundation modules before moving on to the more advanced and specialised content. This strategy supports both individual growth and organisational needs with role-specific training.

Accessible & Flexible Design

We understand how crucial it is to balance your budget with effective, on-demand learning. Today’s business landscape requires flexible training options that deliver maximum impact, without compromising on quality. That’s why our blended approach is so successful; it offers you a cost-effective yet comprehensive experience that meets the diverse needs of your people.

We go beyond the ordinary. Using technology, we maintain an engaging virtual learning environment for everyone. With simple and clear content that is relevant to each person, together we can build their confidence and embolden them to grow. On top of this, our multilingual delivery means that your content can be tailored to reflect the uniqueness of each location.

3 colleagues chat around a table and laugh together.

begin with the end in mind

untangling you learning ecosystem

learner centered research (interviews, focus groups, diagnosis)

Learning journey design

behavioural framework design

collaborative design workshops

learning experience creation

Inspiring Engagement & launch events

classroom & virtual events

skils based practice with actors

coaching

E-Learning

Diagnostic Tools

Immersive Simulation

gamification

AI conversational tools

Learning journey app

coaching platform

skills checker & 360 assessmnet

Who Can Benefit From A Sales Academy?

Anyone can benefit from an academy – there is no end to the advantages a cohesive approach to training provides. Perhaps you have little-to-no training in place and want a coherent body of learning for your team. Maybe you have something in place already, but it lacks structure or needs digital enhancement. Perhaps you’re a smaller organisation looking to invest in a set of modules, rather than cherry-picking a string of inconsistent courses. Every programme is different, but the end-goal is always to provide you with well-rounded training that pinpoints the learning you really need.

Interactive

Hands-on experiences using globally scalable tools that keep learners actively engaged, even in virtual settings.

Experiential

Participants practise new skills through real-world scenarios guided by skilled facilitators, allowing for safe skill application, feedback and reflection.

Immersive

We leverage cutting-edge tech to deliver unforgettable experiences, including transformative activities that revolutionise the learning journey.

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Speak to Alchemist to find out how we can transform your organisation from the ordinary to the extraordinary with a custom-made learning journey.

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Alchemist is known for delivering our core programmes, the ones that contribute the most to our learners' progress and overall business and talent ambitions.
Head of Talent Acquisition and DevelopmentGlobal Manufacturer
By incorporating actual business challenges and giving the learners the safe environment gives our learners the confidence to apply them to their day to day lives both personally and professionally.
Global Capability DirectorGlobal FMCG
Alchemist’s approach and ability to fully understand the learning needs & gaps, consult and collaborate to identify solutions and expertise to deliver and deploy the learning is exceptional.
Learning and Development LeadGlobal Retailer and Bank
Alchemist always go above and beyond. Finding new ways to solve the problem whilst making every step accessible, inclusive and smooth.
EMEA Learning and Development LeadGlobal Coffee Outlet and Manufacturer
Responsiveness & urgency, Agility. Alchemist met us where we were and moved to where we went.
VP Global Sales AccelerationGlobal InfoTech SaaS
The Alchemist LMS – allows us to reach stores more easily. Quizzes, gamification and interactive badges are a fundamental part of training. A simple layout coupled with smooth design makes training more enjoyable, appealing and effective.
Learning and Development LeadUK Retailer
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© Alchemist Learning and Development Limited. All rights reserved. Alchemist Learning and Development Limited registered address: Ironworks Business Centre, Castlelaurie Works, Bankside Ind. Estate, Falkirk FK2 7XE Registered in Scotland No SC308699. VAT No 890663004.

Establish What Excellence Looks Like

Together, we’ll take a thorough look at what ‘high performance’ means to each role in your function with psychometric assessments and 360 profiles. This discovery process will highlight how each person can reach their greatest potential and the skills they need to do so. At the end of this step, we’ll have a clear profile of each role, with defined behaviours and skills; this will inform a framework that can be shared with your HR team to inform your hiring and personal development strategies.

Design Your Way Of Selling

Here, we will clarify your value proposition and structure a consistent sales strategy. We will establish the knowledge and skills that your team need to be top performers and how they can engage with both the business and the client to achieve the best results. The goal is to create an end-to-end learning journey that unites your team and equips them with the skills, knowledge, behaviours and tools they need to excel.

Find The Right Blend

Pick and choose the right blend of learning modalities for you. We understand the importance of crafting an experience that delivers impact for both your people and your CFO. Using a blended delivery system to reflect your scale, budget and location, your team have the opportunity to come together on the most valuable development experience of their career.

Make The Learning Stick

First, we run a pilot. This provides both of us with proof of concept. Once the background work is done, we’re ready to host an energising launch for your academy. This phase will inspire your people to engage with your new way of selling. From there, it’s time to get started. Each stage of the journey is carefully designed to support sustainable behaviour change.

Measure The Impact

Learning is only as valuable as its impact and it’s essential that you have tangible proof of the outcomes you achieve with this investment. We use a sophisticated framework to measure the return on investment (ROI) for you – we expect results to be positive, from 5-150% increase in sales. Taking rich data collection, you’ll have the clearest possible view of the outcomes you achieve. Looking at five different aspects:

  • ROI: the monetary benefits of the programme
  • Results: the positive shifts in your KPIs
  • Behaviours: the measurable changes in quality or frequency of observable behaviour
  • Learning: gauging the knowledge that your people have acquired
  • Reaction: a measure of what your people think and feel after their experience

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